There are more than half a billion plants on this planet, many of them concentrated in India, the global center of biodiversity. With some of the rarest still being discovered or studied to this day, the need to preserve and support biodiversity and plant knowledge is part of who we are. Because our Urban Veda and Ayumi Naturals brands are rooted in Ayurveda, an ancient practice derived from Indian medicinal plants, you'll find botanical blends in every product.

Urban Veda, which we proudly represent, plants trees in India and East Africa and donates a portion of the profits every month to Ocean Generation to protect the seas.